Blu Impressions Publishing is a concept-to-creation book publishing company that helps experts, coaches, consultants, and entrepreneurs turn their knowledge into published assets that build authority and generate income. The company specializes in producing high-quality self-help books, workbooks, journals, and custom coloring books, guiding clients through strategy, writing support, editing, design, formatting, and distribution.
In addition to publishing, Blu Impressions offers business-building support through LitCon Elevate, a systems and marketing implementation service that helps clients turn their message into a lead-generating machine. Elevation Circle supports authors and experts with funnels, landing pages, email and SMS follow-up, CRM setup, and automation so their content and book consistently attract and convert the right audience.
Blu Impressions Publishing also provides visibility and community-building opportunities through events and platforms designed to help authors expand their reach, strengthen their brand presence, and create lasting impact.
She started her business because she saw too many brilliant experts with powerful stories and proven results staying invisible, not because they lacked talent, but because they lacked a clear path to turn their message into something tangible, credible, and profitable.
She knew a book could do more than sit on a shelf. It could open doors, build authority, create income, and leave a legacy. So she built Blu Impressions Publishing to help coaches, consultants, entrepreneurs, and aspiring authors transform their expertise into published assets like self-help books, workbooks, journals, and custom coloring books that truly serve their audiences.
She also started the business to solve the problem she kept seeing after people published: they still did not have systems to market, follow up, and convert interest into clients. That’s why she created Elevation Circle, to help clients install the automation and strategy that makes their message work consistently, not just occasionally.
Picture this: a person with real expertise finally gets seen, gets heard, and gets paid for what they know. That’s the “why” behind what she built.
Her business goals for 2026 are centered on service, empowerment, and scale through systems.
Serve more people at a higher level
She wants to support more authors, coaches, consultants, and entrepreneurs in turning their expertise into published assets that build authority and create income.
Empower more experts to lead with their message
Her goal is to help more people stop sitting on their knowledge and start showing up as visible, confident authorities through books, workbooks, journals, and custom coloring books.
Gift others with tools and strategies that actually work
In 2026, she plans to provide more plug-and-play resources, frameworks, templates, and training that make execution easier, especially for people who feel overwhelmed by marketing and publishing.
Expand Elevation Circle as the implementation engine
A major goal is to grow Elevation Circle so more clients can get their systems built: funnels, follow-up, email and SMS automation, lead tracking, and consistent conversion pathways.
Strengthen community and visibility opportunities
She wants to create more platforms that spotlight authors and experts, helping them grow their audience, book speaking opportunities, and increase book and offer sales through strategic visibility.
Her customers are coaches, consultants, speakers, entrepreneurs, and mission-driven leaders who want to turn their expertise and life experience into published assets that build authority, expand impact, and create additional income. Many are first-time authors who feel overwhelmed by the process, while others are already published but struggle to market their book consistently or connect it to a profitable business model.
Her business uniquely meets their needs by combining publishing with strategy and implementation. Instead of only helping clients “write a book,” she helps them create an authority asset with a clear purpose, audience, and monetization pathway. Blu Impressions Publishing provides concept-to-creation support, including structure, editing, design, formatting, and distribution, so clients can produce a professional, market-ready book, workbook, journal, or custom coloring book without guessing their way through the process.
She also addresses a major gap most authors face after publishing: the lack of systems. Through Elevation Circle, her team helps clients install the marketing and automation needed to capture leads, follow up consistently, and convert interest into sales and clients using funnels, email and SMS sequences, and CRM support. This creates a complete pathway from content to book to revenue, which is what many of her customers have been missing.
Her biggest obstacle to growth is capacity, specifically the challenge of scaling delivery while maintaining the high-touch quality, speed, and excellence her clients expect. As demand increases, the risk is that projects and follow-up systems can become bottlenecked by time, team bandwidth, and inconsistent execution across multiple moving parts.
She intends to overcome it by tightening operations and scaling through systems. That includes strengthening her client intake and onboarding process, standardizing workflows with clear checklists and timelines, and expanding implementation through Elevation Circle so more of the work is supported by repeatable processes rather than manual effort. She will also continue building a stronger team structure with defined roles, quality control checkpoints, and automated communication so clients stay informed and projects stay on track.
In addition, she plans to grow through strategic offer design: guiding more clients into clear pathways such as entry-level resources, group programs, and scalable training, while reserving done-for-you publishing and private support for best-fit clients. Picture this: a business that serves more people with less chaos because the systems do the heavy lifting and the team delivers with consistency.
Her introvert superpower is deep focus and pattern recognition. She can listen closely, read between the lines, and quickly identify what someone is really trying to say, even when they are not sure how to say it yet.
She uses that superpower in her business by:
Pulling the core message out of her clients and turning it into a clear book concept, promise, and audience fit
Creating structure fast, like outlines, frameworks, chapter flow, and content pillars that make writing easier
Spotting gaps in strategy, like why a book is not converting into clients, and fixing the pipeline with follow-up and automation through Elevation Circle
Making decisive improvements, because she can see what is working, what is missing, and what needs to be simplified
Picture this: a client shows up with 20 ideas and scattered notes, and she helps them walk away with one strong message, one clear plan, and a system that turns that message into momentum. That’s how she uses it every day.
She is most proud of the fact that her business helps people become visible, credible, and profitable through the message they once kept to themselves.
Her biggest accomplishment is the measurable transformation her clients experience: experts who come in with knowledge and a vision, then leave with a clear message, a published asset, and a plan that increases their impact and influence. Through Blu Impressions Publishing and Elevation Circle, she has helped clients move from uncertainty to execution, from scattered ideas to structured offers, and from simply “having a book” to using that book to open doors, grow audiences, and reach meaningful business goals.
Picture this: a client who once doubted their voice now leading with confidence, serving more people, and building a legacy. That outcome is what she considers her greatest win.
Lena is an introvert who recharges alone and drains her social battery interacting.
Website: https://www.bluimpressionspublishing.com
Phone : (833) 951-2665
Email : info@pagestoprofits.com
Linkedin: https://www.linkedin.com/in/lenapaytonwebb/
